Flavors That Vibe
Branding and website design that provides flavors for your ears and taste buds.
VISUAL IDENTITY & WEB INTERFACE DESIGN
The Challenge
The primary goal was to create an engaging multi-page website for a fictional company, Groov Donuts. The website should showcase the company’s current menu, selection of vinyl and merchandise while providing the public with easy access to important store information to drive customers to the physical location.
The Approach
To design a brand as enjoyable as the products it sells, Groov Donuts embraces playful colors, dynamic visuals, and bold typography, immersing all ages in its vibrant world of flavors.
Laying the Groundwork
Site Map
Style Tiles
Designing the Logo
Like the company, the logo is a blend of both worlds—donuts and vinyl. Bringing them together playfully and dynamically, the logo visually represents the company’s mission to provide flavors for your ears and taste buds.
Wireframing and UI Iterations
Wireframe
Iteration v1
Iteration v2
The Final
Previous Project
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