Typographic Exploration

Using a strong typographic foundation to engage and guide the reader through the content.

PRINT & LAYOUT DESIGN

Aerial view of Puerto Escondido, Oaxaca

Overview

In order to build a solid foundation in typography, I created a typographic handbook for my class, covering fundamental rules and extending into more creative explorations of composition and hierarchy.

The Takeaway

I learned that in layout design, typography comes first—establishing hierarchy, pairing type thoughtfully, and using white space effectively are key to strong composition.

Angostura Bitters Logo
Angostura Bitters Logo
Angostura Bitters Logo
Final colorized version of the logo